Euphire eCommerce User's Tests

Usability tests conducted for Euphire, a e-learning platform focused on psychology courses.

The website is currently live: www.euphire.pl

We have defined two goals:

• create a place to collect leads for the product
• create a place to promote the brand

I was hired to research the purchasing process. Together with the owner, we decided to conduct usability tests of the online store.

The research plan included testing with 4 people using mobile devices and 2 people using a laptop. Smartphones were recorded with an external camera on a tripod. The laptop screen was recorded using Zoom.Users, who had never used Euphire before, used their own devices.

Collected data was analyzed to identify the most common problems. I divided the problems we discovered into 3 categories:

• Critical: unable to complete the task
• Serious: bad UX practices and significant difficulties
• Minor: difficulties, but without significant impact on using the service and completing the task

User interview script

Video chat with a respondent

User test with mobile device

At that time, Euphire was a young and fast-growing small company. We had to define critical paths for growth and focus our limited resources on key areas for the business.

We didn't use the help of an external agency. Instead, we recruited the clients ourselves and often visited them in their homes.

I analyzed the purchasing process, from entering the landing page to payment and starting the online course.

I identified 12 problems:

• 2 critical
• 4 serious
• 6 minor

Critical and serious problems were fixed in cooperation with developers.

Part of the user tests results

See the results:Results summary table in PDF